Lulubelle’s Cupcakes and Ollie’s Closet are teaming up for a joint venture that’s the first of its kind in Dorset. This exciting partnership will see Lulubelle’s move into a specially fitted kitchen at the back of Ollie’s Closet, a children’s clothes and toy retailer in Cardigan Road, Winton.
The idea was dreamt up by two entrepreneurs Louisa Harman, who started her successful cupcake business in 2010, and Nicky Hargadon, who founded Ollie’s Closet in 2008. The two women saw an opportunity to boost both their businesses by moving in together allowing Lulubelle’s to get a presence on the high street, and Ollie’s to turn a spare storeroom into something much more exciting! They also hope to increase sales by sharing customers and plan to work together on future marketing and promotions.
From the huge cupcake shaped sign to a real presence in the shop Lulubelle’s Kitchen certainly won’t be hidden away. A huge picture window looks in on the kitchen from the shop so customers can see all the sprinkling, icing and sculpting for themselves. “We want the kitchen to reflect Lulubelle’s personality so we’re going for pink walls and a gallery of photos showing some of our favourite cakes” comments Louisa, “I’m so excited to be able to meet my customers when they come in to collect their orders, and also to start selling to passing trade through the shop and at the Winton Farmers’ Markets. I’ve got so many ideas and promotions in mind – it really is a fantastic opportunity!”
To celebrate this new partnership Lulubelle’s and Ollie’s Closet are holding a launch party taking place on Saturday June 25th from 12am to 4pm where you can sample free cupcakes and see the new kitchen. There will be face painting and children’s entertainment in store and the first 100 visitors will get an exclusive goodie bag, so pop along to treat yourself and discover all the exciting things you can now find in Ollie’s Closet!